The brand has no real story. Born out of Birmingham, UK, and inspired by our own name 'Mirari', meaning "to look at, to wonder at". We aim to produce complete original creative content. The designs are of sorts a juxtaposition of retro 90’s sportswear and pop culture influencers, to the likes of modern catwalk designs today. There is heavy personal influence from the 90’s in in the collection, featuring Henley collars and logo taped tracksuits giving a nod back to the 90’s football, but then a nod forward to the dystopian grunge look prevalent today, just cleaned up. It’s a combination of vintage designs bought forward, and contemporary premium pieces improved and made more accessible. The only story told is through the designs, the subtle boldness to define the wearer.
The brand will offer affordable price points with uncompromising quality, taking age-old streetwear silhouettes updating them with a contemporary edge. If there’s a gap, we hope to bridge it.
And so the story begins...